Marketing Post by Sarah

The Future of Soda is Now | Poppi     This ad works in many ways! In the first second of the ad, it uses a basic statement that immediately captures your attention, “you are a human on earth”( 0:2 seconds ), and then continues talking about the past of other inventions that changed the way live today. These few seconds are vital as it’s where someone is either going to connect or relate to an ad or not, and I think Poppi does an excellent job not only relating to their prospective consumers in the first few seconds in what they say but continuing to relate to their prospective consumers by connecting with them on a personal level, with statements like recognizing that some of the accomplishments of the past have been revolutionary while some have been “small and personal”( 0:12 seconds ). This ad also works in the way it shows the past of soda and how soda has been unhealthy while clearly stating what makes Poppi different, “5G of Sugar, No Fake Stuff, and Prebiotics” ( 0:28 s...

 Hello, my name is Sarah and this is my marketing blog for my spring semester marketing class. I am excited to learn the marketing techniques that help some companies succeed and those that don't, especially as I considering a business one day myself. I am studying business administration now but when I finish my business classes, I will study my true passion of interior design which I may have my own business in one day! For this class, I am excited to share what I learn and find interesting(or maybe not so interesting and why). I will share articles that have good or not-so-great marketing strategies, and share based on my learning what could've been done differently in my opinion. So stay tuned cause there is much information and learning to come!