Hello, my name is Sarah and this is my marketing blog for my spring semester marketing class. I am excited to learn the marketing techniques that help some companies succeed and those that don't, especially as I considering a business one day myself. I am studying business administration now but when I finish my business classes, I will study my true passion of interior design which I may have my own business in one day! For this class, I am excited to share what I learn and find interesting(or maybe not so interesting and why). I will share articles that have good or not-so-great marketing strategies, and share based on my learning what could've been done differently in my opinion. So stay tuned cause there is much information and learning to come!
Vistaprint: More Than Print and More than Just a Promo Ad More Than Print In theme with this week's readings of Chapter 18 on “ integrated marketing communications and direct marketing”, I’ve chosen Vistaprint’s “More Than Print” ad as it covers a lot of this week's reading. Vistaprint’s “More Than Print” ad shows two men with Bostonian accents working at what looks like the Boston Celtics ProShop talking about the different products that Vistaprint offers besides business cards. Vistaprint is a company that offers a wide variety of business items from business cards, flyers, packaging, and more, as the commercial points out, but they also have way more than just needs for businesses. They also offer customizations on a variety of products for the everyday consumer such as cups and mugs, pillowcases, t-shirts, and more. This commercial does a great job of including a lot of promotional elements such as having a partnership with a well-known prestigious name lik...
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