Week One-Poppi Soda: The Future of Soda is Now Ad

The Future of Soda is Now | Poppi 

 

This ad works in many ways! In the first second of the ad, it uses a basic statement that immediately captures your attention, “you are a human on earth”(0:2 seconds), and then continues talking about the past of other inventions that changed the way live today. These few seconds are vital as it’s where someone is either going to connect or relate to an ad or not, and I think Poppi does an excellent job not only relating to their prospective consumers in the first few seconds in what they say but continuing to relate to their prospective consumers by connecting with them on a personal level, with statements like recognizing that some of the accomplishments of the past have been revolutionary while some have been “small and personal”(0:12 seconds). This ad also works in the way it shows the past of soda and how soda has been unhealthy while clearly stating what makes Poppi different, “5G of Sugar, No Fake Stuff, and Prebiotics” (0:28 seconds). Poppi’s description of their soda and boldly confident statements make it a product that can be part of the present and even incorporate itself into the viewer's future. They do this by showing people drinking their soda at a diner that looks like it’s from the 50s, incorporating both the past and future. Poppi also does an excellent job relating to its audience visually. The use of cartoon aids helps to make this commercial more visually appealing as well as the bright and happy colors when showcasing their soda and nutrition facts. The mix of older and newer visuals throughout the first half of the commercial, which is becoming very trendy, also helps to grab the viewer's attention. Poppi does a good job showing people doing a variety of activities while drinking their soda like they would with a soda like Coke or Pepsi. Ultimately Poppi does an excellent job relating to its target market and companies like Coke and Pepsi who they know will be their competitors as well as other healthy soda brands like Olipop, they also picked a good target audience of a younger generation who is more likely to lean towards healthier soda. I’m personally not a soda person but if I was, I would definitely consider Poppi after watching this ad.