Marketing Post by Sarah

  5 Takeaways: MK 103_Spring 2024  1. When, where, how, and who you are marketing to or your target market, are all important pieces of information for a successful marketing job 2. Consumers can’t and don’t separate a company from the products or services offered, so positive impressions and feedback are imperative  3. Marketing managers have many responsibilities including but not limited to; watching the company's ROI, delegating jobs to the correct departments, constantly checking the marketing dashboard, and more   4. Word of mouth is one of if not the best marketing tools as it’s from a source the consumer trusts and is also one of the least expensive 5. Companies divide their products success into four categories; question marks (need a lot of money to maintain their market status, never mind keep it), stars (sometimes need extra cash to get started and have a slow growth but skyrocket to be cash cows), cash cows (generate a large profit–enough to cover t...

                                                               Acura 2023 - The Full Line   WK 15: Acura – Mixing the Old with New To Get a Captivating Ad: Acura is a luxury car company known and sold to millions in North America. With that much attention and such a high profile, coming out with head-turning commercials is a must. This is one of those commercials. In this Acura commercial, they display a variety of their vehicles in a similar style to a movie, as if the vehicles are the actors while also using a 70’s song that sounds more 50’s rockabilly, creatively capturing the audience from the start. While these are just some of what makes this commercial successful, there are other key factors as well, such as in the way they display their vehicles and more!  Capturing the audience's attention within the first few...

          Emma’s Pub and Pizza/ Ronnie Waffles: "Always Somethin' Happenin' " Emma's Pub & Pizza 2015 "Ronny's Mom" (TV30)     Emma's Pub & Pizza "Johnnie Emma" TV30 (2021)                                                       Ronnie Waffles - Phantom Gourmet .            Reading about personal selling and sales marketing this week, I have chosen to write about Emma’s Pub and Pizza/Ronnie Waffles, local restaurants owned by Ron Emma. Also known as “crazy” Ron Emma who according to Phantom Gourmet is so crazy that he legally changed his name to Ronnie Waffles, yeah that’s definitely a little crazy! One of the key and personal ways these commercials connect with potential consumers is the use of “family”. While I chose a commercial from 2015 with Ronnie’s “mother” there ...