WK 14: Emma’s Pub and Pizza/ Ronnie Waffles: "Always Somethin' Happenin' "

        Emma’s Pub and Pizza/ Ronnie Waffles: "Always Somethin' Happenin' "

Emma's Pub & Pizza 2015 "Ronny's Mom" (TV30)   Emma's Pub & Pizza "Johnnie Emma" TV30 (2021) 

                                                   Ronnie Waffles - Phantom Gourmet. 

        Reading about personal selling and sales marketing this week, I have chosen to write about Emma’s Pub and Pizza/Ronnie Waffles, local restaurants owned by Ron Emma. Also known as “crazy” Ron Emma who according to Phantom Gourmet is so crazy that he legally changed his name to Ronnie Waffles, yeah that’s definitely a little crazy! One of the key and personal ways these commercials connect with potential consumers is the use of “family”. While I chose a commercial from 2015 with Ronnie’s “mother” there is a newer version from 2021 which features Ronnie’s “brother” as a washed-up 70’s rock star, and is the majority of my family's favorite, though mine is this one with his “mother”. The aspect of family, even if it’s just Ronnie dressed up as his family members, is a great connection point for potential customers and is just one of the many things that make these commercials something that no one will be able to forget. The success of Ronnie's marketing is not only in his out-of-the-box, creatively crazy, and uniquely humorous commercials but also in the air time, amount of information, and in the joyous or bewildering feeling these commercials leave consumers with. 

        I think it’s safe to say that these are not your typical restaurant commercials. However, it’s that element of uniqueness and difference that is most likely to make this ad stick in someone's mind, especially where it takes a consumer through a whole array of emotions through the 30 seconds that it’s on. Airing typically during the time Phantom Gourmet is on, 10-12 pm on Saturdays and Sundays, and on a local channel, is a great marketing strategy in many ways. For one, consumers watching Phantom Gourmet are most likely really interested in looking for new local restaurants to try so having an ad during this time is the most effective time to get their target market. It’s also an effective time because it’s the weekend and fewer people are rushing around, having to do a million things. Consumers are likely eating their breakfast and/or having their morning coffee while watching Phantom, so Ronnie is getting consumers when they have more of an attention span and more rest, due to the fact that they likely slept in since they don’t have rush to work or anything in particular.

        Another successful point is while consumers are experiencing either joy, bewilderment, or all of the above, these ads make the point to talk about not only the variety of food and drinks offered at both restaurants but also the quantity, showcasing the large portion sizes in comparison to the price for the portion size. This makes consumers feel as if they’re getting a deal while also making a point to talk about the frozen pizzas available in the local grocery stores, which are all excellent marketing techniques. Overall, I think Ronnie’s ads do a great job of targeting the correct audience while also feeling personal, making consumers feel like they’re saving money, and rightfully giving “crazy”  Ron Emma his name in his uniquely creative ideas.