Marketing Post by Sarah

Subscription Boxes: Week 9    In theme with this week's reading on marketing channels and the different utilities, specifically the place and time utility of subscription boxes, which is what this week's weblog focuses on.   While I don’t personally subscribe to any subscription boxes, I know many people like them because of the time utility of having products or services when they want them. Subscription boxes are extremely diverse in the variety of boxes that exist, such as boxes for booklovers with new books based on personal interests, BarkBox for dog owners looking for new toys for their furry friends, FabFitFun with a variety of beauty, wellness, fashion, fitness, home, or tech items, and so many more. These boxes are delivered to the consumer's home, often on a day that the consumer schedules, rather than just whatever day UPS or FedEx tells you you’re receiving your package. Which is part of the time utility that makes subscription boxes so popular! That and,...

Target and Walmart: A Similar Pricing Strategy, Different Aesthetic In theme with this week's chapter readings, I have chosen to write my weblog about Target and Walmart and what kind of consumer their pricing appeals to;  Target: By having a more up-to-date and fresher store aesthetic, Target markets themselves as a middle to higher-end store but it’s their prices that make them a store that everyone from the everyday consumer looking to save money for a variety of reasons to the consumer looking to splurge on items such as home and personal electronics, cookware, furniture and more a place where all feel welcomed. By having everyday store brand prices on products within its “All In Motion” fitness equipment, grocery, clothing, “Up and Up” cosmetics, and more Target gets itself within a wider consumer base. Generally appealing more to college and college-aged students as well as all classes of families, the price strategy at Target is something that makes them viewed by consumers...

Ulta and Sephora are two beauty stores that I shop at frequently. There are things at both stores that are great, some that make me choose one over the other, and others that I think could use improvement.   At Ulta, I like that they are typically less expensive than Sephora as well as that they have a more relaxed and less sophisticated atmosphere. While Sephora’s sophisticated atmosphere is something I like about them, for me it’s very mood-dependent on whether I feel like that atmosphere or not, which is why I often prefer the relaxed and less sophisticated atmosphere of Ulta. In regards to price, if both stores have the item I’m interested in for the same price then I usually go to whichever is closer, or based on my mood and schedule, might decide to purchase online which is my usual go-to. I like to reserve going in-store for when I have the time to browse around and look at other items that might pique my interest, and I know once I go in either store I’m going to get d...

                                                                                                         Pizza Shark Commercial    In theme with our readings this week, I have chosen a local Pizza shop with a great commercial targeting a wide variety customer base. Its bright happy colors in combination with the animation of the commercial itself make it a great target for families with children. This is a commercial I’ve seen many times watching Celtics games and always get a...