Subscription Boxes: Week 9

In theme with this week's reading on marketing channels and the different utilities, specifically the place and time utility of subscription boxes, which is what this week's weblog focuses on.

While I don’t personally subscribe to any subscription boxes, I know many people like them because of the time utility of having products or services when they want them. Subscription boxes are extremely diverse in the variety of boxes that exist, such as boxes for booklovers with new books based on personal interests, BarkBox for dog owners looking for new toys for their furry friends, FabFitFun with a variety of beauty, wellness, fashion, fitness, home, or tech items, and so many more. These boxes are delivered to the consumer's home, often on a day that the consumer schedules, rather than just whatever day UPS or FedEx tells you you’re receiving your package. Which is part of the time utility that makes subscription boxes so popular! That and, consumers have the ability to schedule the next delivery so that they never run out of their favorite products or services. Having products delivered to consumers' homes also fulfills the place utility. Place utility applies to subscription boxes in-home delivery but also in making sure they offer products that satisfy their customer's needs, much like form utility. An example of form utility would be constantly listening to consumer feedback to improve their products or services and delivery service, such as the delivery experience and ensuring they offer products that satisfy their customer's needs.

I think if I were to subscribe to a subscription box it would be something like BarkBox, though my dogs are very particular about their toys and well everything! I really wouldn’t subscribe to a subscription box for myself because I would be just as particular as my dogs and I don’t want to have to deal with receiving items I won’t like and then having to return them. I also don’t feel like the monthly fee that comes with subscription boxes is really worth it when you might or might not like everything you receive. I think the idea of subscription boxes is cool, I just find them to be a little pricey and hard to satisfy all my needs.

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