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NBA & NHL Playoffs: The Most Marketed Time of The Year

NBA & NHL Playoffs: The Most Marketed Time of The Year 

  



It’s that time of the year again, playoffs! Fans everywhere are watching the games with so much intent and some fans are even making bets and brackets hoping not only that their team wins but they win the bracket prize! The NHL and NBA market the playoffs well, especially with partnerships such as Fanatics or FanDuel. While sports team franchises, T.V. analysts, and the nightly news sports segment help to hype up the playoffs, I think it’s the NHL Bracket Challenge and NBA Pick’em Bracket that really helps to bring this time of year even more to life. 


Every year at the beginning of the playoffs the NHL and NBA allow fans to make a bracket in which they can select what they predict will happen with their team or what will happen with the teams that are in playoffs if their team(s) aren’t in the playoffs. Both brackets offer a different prize for the fan with the closest to perfect bracket, with the NHL bracket challenge offering a $5,00 trip for two to any NHL event for the following season and the NBA’s Pick’em Bracket offering $1 million and two courtside seats. If you ask me, the NBA definitely wins here regarding their prize. The NBA’s Pick’em Bracket also shows you what others are picking as you make your picks, to help fans pick the teams that are more likely to win based on popular opinion. Whereas the NHL shows you stats, to be able to pick the teams that are more likely to win based on stats, which is one of the things I like about the NHL Bracket Challenge. While I don’t like the current prize the NHL has as much as the NBA’s, the NHL’s prize has been something that has changed a lot along with the rules ever since I started playing them about 10 years ago when the NHL originally offered a $1 million prize. Regardless of the differences and similarities between these two brackets, I think they’re an excellent way to keep fans even more mentally and emotionally invested than already. The brackets also make fans more likely to watch games across the league rather than just their team. I know leading up to and during the playoffs, I’m watching different teams across both leagues to be able to make the most accurate picks possible. Ultimately, I think these brackets are a fun and entertaining marketing tool in both leagues toolboxes, helping to keep fans like me even more hooked!


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